For the most part, it turns out the more popular your company is, the more you can get away with your logo being simple. However, even if your logo or company or cause isn't popular, it should still be memorable and perhaps even "catchy."
Before the 1930's logos were more complex therefore harder to remember, yet still trying their best to be trademarks. Trademarks in virtually any language often involved ligatures of letters or characters in the name. However these were not always easy to distinguish immediately, since they were systematic than they were trying to form an unusual unique identity, like today's logos.As it turns out, it is very common for a first logo to be harder to comprehend then later versions, as evident with these Nokia and Apple logo as seen here. Nokia went from a fish-oriented seal-style logo to a simple font. Apple started with a logo that looked like a well-drawn comic panel in the early 1976, but later that year went for a more simplistic approach with literally a rainbow apple. Apple's old logo is proof that it doesn't have to before the 1930's to have a sluggish standard for design. Nokia's logo is proof that larger corporations can easily get away with simpler, perhaps minimalist logos with that of less popular companies.
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