As it turns out, the first Plakatstil graphic designer Lucian Berhard worked a number of times for matchstick and cigar companies. His debut was in making a poster for Priester matchsticks for a contest and winning in 1905. He later went on to work for Manoli cigarettes in 1910. He made many, many advertisements for Manoli.Up until the late 20th century, cigarette advertising was one of the most profitable businesses! This was mostly because in the 1950's smoking was incredibly popular.
Many cartoon characters were seen smoking. Fred Flinstone had a cigarette ad, himself. Wolverine is known for smoking cigars. In the 1950's, pseudo-3d techniques were sometimes employed in ads. They were seen in movie theaters, commercial breaks for popular TV shows,
Joe the Camel is an example of cigarette advertising being so profitable that it is actually quite delusional: in order to make more money, they target a younger smoking crowd. Unfortunately many of these "young smokers" or "potential young smokers" might be too young, plus they may find the character too appealing for their own good.It is partially because of Joe the Camel, "Cool" ads and many other delusional advertising campaigns, -- not just the fact that smoking is plain bad for you -- that America has realized that it needs to cut back on smoking ads, perhaps even making it harder to be a smoker in America.
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