Herbert Matter's works are something I very easily sympathize with. The fact that photography blending in with type, let alone via angles and so forth, was hardly even practiced before-hand blows my mind. The angles of the text making the it blend with the picture is quite excellent. The work on the left here is Herbert Matter's 1934 piece for Swiss tourism. In fact in this piece there are actually quite many elements that make it all come together: the recolored photo of the person with the ski hat, the illustrated elements (ie the mountains, the skiers, the symbols similar to the Swiss flag), the minimal colors aside from the photo used; and the text, rotated to smoothly contrast against the skiers and the mountain, giving a feeling of functionality. The mentality of the poster is either "anyone should go to Switzerland and ski," or "Switzerland is the has the best places to ski." Something like that. Whatever the case is, the picture displays a simple but well-defined approach to graphic design that would make anyone interested. It certainly caught my attention!
Nowadays, we get these picture-and-text "internet memes," which are evidently
not as revolutionary, but they do go back to the modernist ideal concept
of appealing to one's "average joe" audience. They are usually used more for humor and personal enjoyment than for advertising.
Nowadays, we get these picture-and-text "internet memes," which are evidently
not as revolutionary, but they do go back to the modernist ideal concept
of appealing to one's "average joe" audience. They are usually used more for humor and personal enjoyment than for advertising. 
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